EXCLUSIVE: Ameena all set to complete 100 weeks in a Mumbai multiplex; the curious case behind its 'run' There was a time when it was not unusual for films to complete 50 or 100 weeks in cinemas. But as times passed and due to the shift in business models, increase in number of screens and rise of OTT platforms, it’s a feat even for a film to run for 50 days on the big screen. Hence, it’ll be a surprise for moviegoers to learn that a small-budget film, Ameena, is about to complete 100 weeks in theatres. Ameena was released on April 12, 2024, that is, in the same week as Bade Miyan Chote Miyan and Maidaan. Since then, popular films and grossers like Stree 2, Pushpa 2, Chhaava, Saiyaara, Mahavatar Narsimha etc. , have been released and none of them ran for more than 10 or 15 weeks (Bollywood’s biggest grosser, Dhurandhar, currently in its 13th week and will also complete 15 weeks). Meanwhile, Ameena is running non-stop at Mumbai’s extremely popular MovieTime Hub multiplex in the morning show. At present, it is running in its 99th week; on Friday, March 6, it’ll complete 100 weeks and thus create history. An industry insider told Bollywood Hungama, “Ideally, if a film is pulling in so many viewers for nearly two long years, it would have become a talking point on social media, the way it happens with Dilwale Dulhania Le Jayenge (1995) or the longest running Gujarati film of all time, Chaal Jeevi Laiye (2019). People would have excitedly discussed the film’s plot, themes, p... #EXCLUSIVE #complete #film #OTT_platforms #curious_case #Ameena #weeks #Bade_Miyan #Miyan_Chote #Chote_Miyan
