'It's my unexpected favorite' – IKEA exec reveals why this $10 / £5 sensor is his top pick from the new smart gadget range This 'simple, useful, affordable' sensor can be used straight out of the box. #IKEA_exec #gadget_range #unexpected_favorite #exec_reveals #top_pick #smart_gadget
'We're still a home furnishing company, it's just that adding smart functionality can give our products superpowers': IKEA exec shares the brand's big smart home plans Exclusive: 'In the long term we don't really see smart products as a segment at all.' #IKEA_exec #plans_Exclusive #furnishing_company #products_superpowers #exec_shares #brand_big #long_term
'Most people won't buy this updated VARMBLIXT because they want a smart device, but because it’s a beautiful lamp' – IKEA exec on the secrets behind the new version of the brand's iconic donut lamp One of IKEA's most popular products has had a glow-up – I got the low-down on the new-look donut lamp. #donut_lamp #updated_VARMBLIXT #IKEA_exec #smart_device #iconic_donut #new-look_donut #brand_iconic
