Sonali Bendre-led The Happy Pawdcast teams up with The Souled Store for co-branded line Building on the strong response and growing cultural relevance of Season 2, The Happy Pawdcast has announced a strategic merchandise collaboration with The Souled Store, marking a key milestone in the podcast’s evolution from a content property into a scalable lifestyle IP. Season 2 of The Happy Pawdcast demonstrated significant scale and engagement, having collaborated with leading pet experts and celebrity pet parents, reaching over 14 million pet lovers, and interacting with more than 23,000 users, with audiences consuming over 20,000 hours of content. The season also played a meaningful role in addressing key pet-care myths, championing responsible adoption, and amplifying conversations around stray animal welfare, reinforcing the show’s purpose-led positioning. Hosted by Sonali Bendre along with her co-host Icy Behl, The Happy Pawdcast Season 2 saw heightened audience engagement, deeper conversations around responsible pet parenting, and strong traction across digital platforms. Featuring a compelling guest line-up that included Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor, and Amala Akkineni, among others. Episodes featuring these celebrity pet parents sparked high engagement across platforms, resonating with audiences through candid conversations around responsible pet parenting, emotional well-being, and the everyday realities of life with pets... #Store #Souled_Store #Happy_Pawdcast #line_Building #Sonali_Bendre-led #Pawdcast_teams #Happy #Souled #Pawdcast_Season #co-branded_line
