SCOOP: Rakesh Bedi gets Rs. 1 crore bonus from Dhurandhar producers after winning hearts as Jameel Jamali The blockbuster success of Dhurandhar (2025) and Dhurandhar The Revenge (2026) has benefitted everyone associated with the franchise. Veteran actor Rakesh Bedi is no exception. Long admired for his impeccable comic timing and remarkable body of work, the actor has scaled new heights of popularity with the Dhurandhar series. Bollywood Hungama has exclusively learned that the producers of the Ranveer Singh-starrer were so overwhelmed by his performance and the love his character received that they rewarded him with a massive amount over and above his agreed-upon fee. A source told Bollywood Hungama, “As Jameel Jamali, Rakesh Bedi impressed, entertained and completely won over the audience. His dialogues have become immortal in the meme world, while the twist surrounding his character in the sequel further amplified his impact. The producers were deeply touched by the hard work he put into making the character so memorable. As a token of gratitude, they decided to pay him additional remuneration. ”The source further revealed, “Rakesh Bedi was paid Rs. 50 lakhs for Dhurandhar and Dhurandhar The Revenge. After the release of the second part and its historic success, Aditya Dhar, who directed the films and is also one of the producers, along with his brother and partner Lokesh Dhar, handed him a cheque of Rs. 1 crore. In short, it was double the fee he had charged for... #Dhurandhar #SCOOP #Bollywood_Hungama #Bedi #producers #Rakesh_Bedi #actor_Rakesh #Jameel_Jamali #Rakesh #Dhurandhar_producers
Crocs India taps Rakesh Bedi for new digital campaign built on everyday moments Crocs India has rolled out a new digital campaign featuring veteran actor Rakesh Bedi, focusing on humor-led storytelling rooted in everyday interactions. The campaign film builds around a simple social gesture that gradually escalates into a sequence of exaggerated and unexpected situations. The narrative follows a chain reaction triggered by a handshake, which ultimately leads to a quirky twist referred to as the “Crocshake. ” The idea aligns with the brand’s broader messaging around self-expression and comfort, while using a light, character-driven approach. Commenting on the campaign, Manoj Juneja, Country Manager at Crocs India, said, “At Crocs, we’ve always believed in staying culturally relevant and connecting with our audiences through moments that feel real and relatable. This campaign with Rakesh Bedi is a perfect example of how we blend humor, nostalgia, and contemporary trends to create content that not only entertains but also sparks conversations. ”Bedi, who has seen renewed visibility in recent projects, spoke about his experience working on the film. “What I loved about this campaign was how naturally the humor came through. It takes a simple, everyday situation and turns it into something completely unexpected. The idea is fun, the energy on set was great,” he said. He added that the campaign’s tone makes it accessible. “It’s always exciting to be part of something that aud... #Crocs_India #Rakesh_Bedi #digital_campaign #featuring_veteran #veteran_actor #humor-led_storytelling #storytelling_rooted #India_taps #taps_Rakesh #actor_Rakesh
