Adhik Mehta and Aastha Sharma to Star in Agastaya Jain’s Microdrama for JioHotstar JioHotstar is expanding its microdrama lineup with a new vertical series set to feature Adhik Mehta and Aastha Sharma. The project, produced by Agastaya Jain under his banner Creators Retina Entertainment, marks the production house’s continued focus on short-form, mobile-first content. Jain’s company has previously ventured into vertical series, including the web series Vinny Ki Kitaab for Hungama OTT, and has collaborated with actors such as Sharad Malhotra, Pravisht Mishra, Karamm Rajpal, Kaveri Priyam, Vivek Dahiya, Abhishek Kapur, Navika Kotia, and others. The upcoming series, titled Say You Remember Say You Love, is a romantic drama set to debut on JioHotstar. The project will star Adhik Mehta, known for his role in Anupamaa, and Aastha Sharma, who appeared in Neerja Ek Nayi Pehchaan. Jain, who serves as the creator, producer, and director of the series, aims to deliver a story tailored for mobile audiences, reflecting the growing trend of vertical content consumption. Jain’s production company has also been involved in other vertical projects, including a sci-fi thriller for Story TV starring Sharad Malhotra. Meanwhile, JioHotstar continues to explore diverse formats, with recent announcements about Ananta Productions’ vertical series featuring Jinal Jain and Keshav Mehta. These developments highlight the platform’s strategy to cater to the preferences of smartphone users, who increasingly favor bite-sized, easily digestible content. The rise of vertical media is driven by the shift in viewer habits, with mobile devices becoming the primary medium for content consumption.#jiohotstar #adhik_mehta #aastha_sharma #agastaya_jain #creators_retina_entertainment
