Ekta Kapoor announces Hoonur, Balaji Telefilms’ dedicated talent management vertical Balaji Telefilms has announced the launch of Hoonur, a new talent management vertical under Balaji Telefilms Digital, marking a strategic expansion of the company’s integrated entertainment ecosystem. The move reinforces Balaji’s long-standing focus on artist development, career planning, and structured representation across television and digital platforms. Designed to operate in an increasingly platform-driven entertainment landscape, Hoonur aims to offer focused representation that brings together talent development, content strategy, brand alignment, and audience engagement. The vertical is positioned to provide artists with long-term career direction while creating access to diverse creative and commercial opportunities. The initiative will be led by Mohammed Nagman Lateef, an industry professional with over 11 years of experience in talent management and entertainment strategy. Nagman previously founded and led Iconic Entertainment, where he built a reputation for progressive artist representation and career-led management. His appointment signals Balaji Telefilms’ intent to adopt a more structured and forward-looking approach to talent management. Speaking about the vision behind Hoonur, Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “At Balaji, we have always believed that every artist deserves the right environment to grow. Talent thrives when it is supported by a... #Balaji_Telefilms #Balaji #strategic_expansion #Ekta_Kapoor #announces_Hoonur #Telefilms_Digital #Hoonur #Telefilms’_dedicated #talent_management #Kapoor_announces
