Haier partners with JioHotstar as ‘Associate Partner’ for Wimbledon Haier Appliances India has announced a renewed partnership with JioHotstar, designating the streaming platform as its ‘Associate Partner’ for the exclusive broadcast of Wimbledon in India. This marks the third consecutive year of collaboration between the two entities, underscoring Haier’s commitment to engaging premium sports enthusiasts globally. The partnership aligns with Haier’s broader Sport-o-Tainment strategy, which leverages the growing influence of sports in India to connect with younger, affluent audiences. Tennis, with its widespread appeal and dedicated fan base, is positioned as a key platform for Haier to deliver premium experiences and strengthen its brand identity. The collaboration is part of Haier’s efforts to deepen consumer engagement through high-profile sporting events. NS Satish, CEO of Haier Appliances India, emphasized that sports serve as a powerful medium to create meaningful interactions beyond product offerings. He stated, “Our renewed partnership with JioHotstar for Wimbledon reflects this commitment, enabling us to connect with a premium, digitally savvy audience through one of the world’s most prestigious tennis tournaments. By leveraging world-class sports, we aim to strengthen brand affinity and foster deeper consumer engagement, reinforcing Haier’s position as an innovation-led lifestyle brand.” Anup Govindan, head of revenue for JioStar Sports, highlighted the significance of Wimbledon as a global spectacle. He noted, “Wimbledon is a crown jewel of the Grand Slams, steeped in tradition and drawing a highly engaged, premium audience.#jiohotstar #wimbledon #ns_satish #anup_govindan #haier_appliances_india
Haier Extends Partnership with JioHotstar for Wimbledon Streaming MUMBAI: This summer, Haier Appliances India has renewed its partnership with JioHotstar as an Associate Partner for the exclusive streaming of Wimbledon in India, continuing the collaboration for the third consecutive year. The move underscores Haier’s commitment to its sports-led marketing strategy, which leverages high-profile sporting events to engage digitally connected audiences and reinforce its brand positioning as an innovation-driven lifestyle company. The partnership is part of Haier’s broader Sport-o-Tainment initiative, a strategy that uses marquee sporting events to connect with premium audiences. Wimbledon, one of tennis’s most prestigious tournaments, provides Haier with access to viewers who have a strong affinity for luxury lifestyle products. This collaboration builds on Haier India’s growing sports sponsorship portfolio, which includes partnerships with major international sporting events such as the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros, ATP Tour, US Open, and French Open. Haier Appliances India chief executive officer NS Satish emphasized that sports have become a critical platform for creating deeper consumer engagement beyond the company’s product offerings. He stated that the continued association with JioHotstar for Wimbledon aligns with Haier’s strategy of connecting with digitally savvy consumers through world-class sporting events. This approach aims to strengthen the brand’s identity as an innovation-led lifestyle brand. Anup Govindan, head of revenue for sports at JioStar, highlighted the value of premium sporting events like Wimbledon for both audiences and advertisers.#jiohotstar #wimbledon #haier_appliances_india #ns_satish #anup_govindan
