Thomas Cook, Atirath Technologies to launch AI platform for travel Thomas Cook (India) Ltd. and Atirath Technologies have announced a partnership to develop an AI platform tailored for the Indian travel market. The collaboration will see both companies hold equal 50% stakes in the venture, with corresponding board representation and shared decision-making authority as outlined in their original agreement from September 30, 2024. The initiative aims to deliver enhanced, personalized travel experiences through the use of indigenous technology. In parallel, Thomas Cook is restructuring its operations by spinning off its resort management division into a separate entity named Sterling Holiday Resorts. Once the separation is approved, shareholders will receive shares in Sterling Holiday Resorts. The company plans to list these shares on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), marking a significant step in its strategic realignment. This move is expected to provide investors with new opportunities while allowing Thomas Cook to focus on its core travel services.#national_stock_exchange #bombay_stock_exchange #thomas_cook_india #sterling_holiday_resorts #atirath_technologies
Thomas Cook (India) Limited Increases Investment in Joint Venture for Travel AI Platform Development Thomas Cook (India) Limited has approved an additional investment of INR 2.50 crore into its joint venture, Indian Horizon Marketing Services Limited (IHMSL). The investment is structured as a subscription to 25 lakh Class A Equity Shares, each with a face value of Rs. 10. This preferential allotment ensures Thomas Cook retains full ownership of the Class A Equity segment of the joint venture, which is focused on co-developing a Travel AI Platform. The capital infusion, made on March 27, 2026, underscores the company’s commitment to strengthening its strategic partnership with Atirath Technologies Private Limited. IHMSL, established as a joint venture between the two entities in December 1989, aims to leverage technological advancements to enhance the travel services ecosystem. The investment will fund the development of the AI platform, positioning the venture at the forefront of innovation in the travel industry. Prior to this allotment, Thomas Cook held 100% of the Class A Equity Shares in IHMSL. The issuance of 25 lakh new shares at face value maintains the company’s full ownership stake in the equity segment. The transaction was executed at an arm’s length basis, aligning with the company’s existing shareholding structure. The formal allotment of the new shares is expected to be finalized by April 8, 2026. This follows a prior supplemental agreement announced on March 24, 2026, highlighting the company’s ongoing efforts to deploy capital strategically. The investment reflects a long-term vision to integrate advanced technologies into its travel offerings, ensuring competitiveness in a rapidly evolving market.#thomas_cook_india #indian_horizon_marketing_services #atirath_technologies #travel_ai_platform #ihmsl
