Melghat Region’s ‘Kutir’ Saree Brand Gains Global Recognition The traditional craftsmanship of tribal and rural women from the remote Melghat region in Amravati district has garnered international attention after a saree from the ‘Kutir’ brand made by the Kasturba Solar Khadi Mahila Samiti was showcased at a global event. The saree, crafted using solar charkha fabric under the Maharashtra State Khadi and Village Industries Board’s Decentralized Solar Charkha Cluster Programme, was presented to Barbara O’Neill, a renowned Australian health and natural lifestyle advocate, during the ‘Live Well, Live Naturally’ programme in Delhi. O’Neill, impressed by the saree’s quality and design, wore it during her keynote address at a major event in Mumbai, highlighting its cultural and artistic significance. The ‘Kutir’ brand, which translates to “little home” in local dialect, represents a collective effort by women from the Melghat region to preserve their heritage while embracing sustainable practices. The solar charkha initiative, which promotes eco-friendly handloom weaving, has empowered these women by providing them with economic opportunities and a platform to showcase their skills on a global scale. Pradeep Chechare, the District Village Industries Officer of Amravati, emphasized that the saree’s international recognition marks a turning point for the region. He stated, “From Melghat to the World is no longer just a dream. Woven by the hands of rural women, it has become an inspiring success story. ‘Kutir’ now carries a new identity on the global stage.” The saree’s journey from local craftsmanship to international acclaim underscores the growing appreciation for indigenous artistry and sustainable practices.#melghat_region #barbara_oneill #kasturba_solar_khadi_mahila_samiti #live_well_live_naturally
