KRAFTON partners with CSK & KKR for BGMI collaborations KRAFTON India has announced new collaborations between Battlegrounds Mobile India (BGMI) and Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR). The partnership includes two brand films and franchise-themed in-game content as part of the BGMI 4.3 update, which was released ahead of the 2026 Indian Premier League (IPL) season. The update introduces themed elements such as character outfits, vehicle skins, and in-game locations tied to both franchises, along with reward-based features to engage players. The films focus on the unique fan cultures associated with CSK and KKR, using everyday scenarios to illustrate how cricket fandom influences interactions and behaviors. The CSK film follows a group of players whose gameplay shifts after hearing a familiar match moment, capturing the emotional connection fans have with the team. The KKR film portrays a group of individuals navigating daily life before uniting around a match, highlighting the shared excitement and loyalty that define cricket culture in India. Seddharth Merrotra, head of Business Development and Partnerships at KRAFTON India, emphasized the significance of these collaborations. He stated that the films aim to reflect the lived experiences of Indian cricket fans, showcasing the chaos, arguments, and pivotal moments that define fandom. Merrotra noted that CSK and KKR represent distinct cultures and cities but share the same passion for the sport. BGMI serves as a platform where these two worlds converge, blending gaming and sports to create a unique engagement experience. The partnerships align with a growing trend of gaming platforms integrating sports properties to expand their reach and deepen audience connections.#chennai_super_kings #kolkata_knight_riders #indian_premier_league #krafton #bgmi
BGMI 4.3 Update Introduces Chennai Super Kings and Kolkata Knight Riders Themed Content Krafton, the developer of Battlegrounds Mobile India (BGMI), has announced two new collaborations for the game as part of the upcoming 4.3 update. The update, set to launch starting March 21, will feature themed gameplay experiences based on the Indian Premier League (IPL) franchises Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR). These collaborations aim to enhance player engagement by incorporating elements from the popular cricket teams into the game’s content. The CSK-themed collaboration will introduce two exclusive in-game items for players. The first is the "Thala Legacy Set" outfit, which is inspired by the team’s iconic identity and its association with the legendary cricketer MS Dhoni. The second item is the "Thala Monster Truck" vehicle skin, which features a design aligned with CSK’s branding. These items will be available to players as part of the update, offering them a chance to customize their in-game avatars and vehicles with team-specific aesthetics. Separately, the KKR-themed collaboration will bring two new in-game items to BGMI. The "Knight Dominion Set" outfit will reflect the team’s distinctive style, while the "Eden Charge Buggy" vehicle skin will incorporate KKR’s branding. These additions are scheduled to be released as part of the 4.3 update, which begins on March 25. The update will also include other gameplay enhancements and features, though specific details about these have not been disclosed. The collaborations with CSK and KKR mark a significant step in BGMI’s strategy to integrate real-world sports franchises into its virtual environment.#chennai_super_kings #kolkata_knight_riders #krafton #bgmi #ipl
KRAFTON India and Kolkata Knight Riders Team Up for BGMI Knight-Themed Gameplay Experience KRAFTON India and the Kolkata Knight Riders (KKR) have announced a collaboration to integrate the iconic IPL franchise into the BATTLEGROUNDS MOBILE INDIA (BGMI) game as part of the upcoming BGMI 4.3 update. The partnership, set to launch on 25 March 2026, introduces exclusive KKR-themed gameplay content, collectables, and fan engagement features designed to bring the team’s identity into the virtual battleground. The update includes two branded items: the Knight Dominion Set (an outfit) and the Eden Charge Buggy (a vehicle skin), allowing players to embody the spirit of the franchise during matches. Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India, highlighted the synergy between KKR’s fearless cricket ethos and BGMI’s competitive gameplay. He emphasized that the collaboration goes beyond visual elements, immersing players in the KKR experience mid-match. The integration is timed to coincide with the 2026 IPL season, positioning BGMI as a platform for cricket fans to engage with their teams beyond traditional media. With cricket deeply rooted in India’s culture and gaming gaining traction as a mainstream activity, the partnership offers fans a new way to express loyalty through gameplay. Binda Dey, Chief Marketing Officer of Knight Riders Sports, noted the strong bond between the team and its fans, built on energy and passion. The collaboration extends this connection into the digital gaming space, where a significant portion of the fanbase already engages. This marks a shift in how fans interact with sports, creating a hybrid experience that blends real-world fandom with virtual participation.#kolkata_knight_riders #krafton #krafton_india #bgmi #bgmi_4_3_update
KRAFTON India Introduces Chennai Super Kings in BGMI 4.3 Update KRAFTON India has announced a new collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and the Chennai Super Kings, set to debut in the BGMI 4.3 update on March 21. The partnership brings the iconic cricket team into the game as part of exclusive gameplay content, collectables, and a novel mechanic not previously seen in BGMI. The update includes two themed items: the Thala Legacy Set, an outfit, and the Thala Monster Truck, a vehicle skin, allowing players to embody the spirit of the franchise during matches. KS Viswanathan, Managing Director of Chennai Super Kings, highlighted the team’s deep connection with fans, stating that integrating the franchise into BGMI offers supporters a new way to celebrate their team by merging cricket’s excitement with competitive gameplay. The collaboration is timed to coincide with the 2026 cricket season, aiming to position BGMI as a platform for fan engagement among India’s mobile-first audience. This integration reflects the growing intersection of gaming culture and sports fandom, enabling fans to express loyalty within the game’s battlegrounds. The partnership underscores BGMI’s role as a hub for digital interaction, aligning with India’s cultural emphasis on cricket while expanding gaming’s appeal as a mainstream pastime. KRAFTON, headquartered in Korea, is known for developing popular titles like PUBG: BATTLEGROUNDS and PUBG MOBILE, and its Indian division has launched several successful mobile games, including BGMI, which has exceeded 260 million downloads. The company also invests in India’s gaming ecosystem through initiatives like the KRAFTON India Gaming Incubator and esports events such as the BATTLEGROUNDS MOBILE INDIA SERIES.#chennai_super_kings #krafton_india #bgmi #krafton #thala_legacy_set
