Tim Cook Reveals Steve Jobs' Advice To Him For Apple's Success Apple CEO Tim Cook shared how Steve Jobs’ guidance to focus on doing what is right for the company helped him lead Apple successfully after Jobs’ passing in 2011. Cook emphasized that Jobs advised him to avoid asking “what would Steve do” and instead prioritize making decisions based on what was best for Apple. This approach allowed Cook to lead without feeling constrained by past expectations, fostering a sense of authenticity and independence in his leadership. Cook recounted the advice during an interview with CBS Sunday Morning, stating, “His advice to me was ‘Never ask what I would do, just do the right thing.’” He described the guidance as a gift, explaining how it freed him from the burden of second-guessing Jobs’ legacy. “I just put my head down and thought, ‘I’m going to be the best version of myself,’” he added. The lesson stemmed from Jobs’ observations of Disney’s struggles after losing its founder, Walt Disney. Jobs had seen how the company became paralyzed by debates over what Disney would have done, leading to stagnation. To prevent Apple from facing a similar fate, Jobs urged Cook to focus on the company’s current needs rather than adhering to past strategies. Cook joined Apple in 1998 and became chief operating officer in 2005, working closely with Jobs until his death in 2011. The advice from Jobs became particularly relevant as Cook took the helm, navigating Apple through a period of growth and innovation. In a recent letter marking Apple’s 50th anniversary, Cook reflected on the company’s journey, noting its origins in a small garage and its founding principle that “technology should be personal.” The anniversary celebrations will highlight Apple’s impact through creativity, innovation, and the global community that uses its products.#apple #tim_cook #steve_jobs #cbs_sunday_morning #walt_disney
