BTS Arirang review: K-pop idols rekindle their fire The return of BTS is a big deal. In case you were in any doubt, just look at the frenzy surrounding the South Koreans' comeback. On Saturday, the band will kick off a sold-out, 82-date world tour with a free concert in Seoul, expected to draw more than 250,000 in-person fans and be live-streamed on Netflix to over 190 countries. When the tour wraps up in 2027, BTS are projected to generate more than $1 billion in revenue. Some estimates suggest they could surpass Taylor Swift’s Eras tour earnings of $2 billion. Despite this, demand remains so high that Mexico’s president, Claudia Sheinbaum, has written to the South Korean government requesting more BTS shows in her country. Eager fans have pre-saved the band’s tenth album, Arirang, more than five million times on Spotify—the highest number ever achieved by a K-pop group. Shares in their record company, HYBE, have surged in anticipation of the release. During their four-year hiatus, during which all seven members completed South Korea’s mandatory 18-month military service, HYBE’s operating profit dropped by nearly 37.5%. This underscores the immense expectations for Arirang. Fans are desperate to see the group reunited, but the K-pop industry faces challenges, including scandals and declining album sales. BTS’s return is seen as a litmus test for the genre’s global appeal. The band could have played it safe, sticking to their earlier sleek, retro-disco sound—tracks like Dynamite and Butter—which appealed to listeners who found Bruno Mars too abrasive. These songs solidified BTS as the biggest K-pop act worldwide, especially in English-speaking markets.#bts #arirang #hybe #claudia_sheinbaum #el_guincho
