Cleveland Sirens Launch as WNBA's New Expansion Team The WNBA unveiled its next expansion team on Tuesday, introducing the Cleveland Sirens as a tribute to Lake Erie’s natural power and influence. The team’s name, chosen after careful consideration, aims to reflect the region’s evolving identity and the league’s forward-looking vision. The Sirens will debut in the 2028 season, marking a significant step for women’s basketball in Northeast Ohio. The decision to adopt the name was rooted in both symbolism and strategic intent. President of business operations Allison Howard emphasized that the siren motif represents progress, stating, “The design of the siren, she is moving forward, she is progressive. That was also intentional because we believe the WNBA is moving forward, we believe women’s sports is moving forward, and we believe Northeast Ohio is moving forward.” The logo, which features a dynamic siren, is meant to embody the team’s ambition to stand out within the league. The name also serves as a deliberate departure from the team’s past. The Cleveland Rockers, the original WNBA franchise in the area, were part of the league’s founding in 1997 but folded after the 2003 season. While the Rockers had a brief history, their legacy was overshadowed by financial struggles and a lack of sustained success. The Sirens’ name, however, signals a fresh start, with owner Dan Gilbert choosing to distance the team from its predecessor. Despite the Rockers’ history, the Sirens’ branding includes subtle nods to the past. A statement from the team noted that the Sirens are “playing a different song… a louder one,” acknowledging the Rockers’ legacy while emphasizing a new chapter. This approach avoids direct references to the Rockers’ shortcomings, instead focusing on the region’s potential and the league’s growth.#wnba #cleveland_sirens #allison_howard #dan_gilbert #cleveland_rockers
