Coca-Cola Europacific Partners Prepares for FIFA World Cup 2026 with Global Campaign and Local Innovations The FIFA World Cup 2026™ is a pivotal moment for Coca-Cola Europacific Partners (CCEP), as the company works to support customers and consumers across its markets. The event, now in full swing, has prompted CCEP to launch a comprehensive strategy to deliver exceptional experiences, drive growth, and create value for fans worldwide. From months of preparation to localized supply chain efforts and innovative product launches, CCEP is ensuring its presence is felt at every stage of the tournament. CCEP’s preparation for the World Cup began well before the first match, with a focus on end-to-end coordination to meet the demands of millions of fans. The company’s teams have worked to forecast demand, secure supply, and design activations that resonate with local audiences. This includes everything from in-store displays to live experiences, ensuring fans are engaged both physically and emotionally throughout the tournament. The goal is to provide refreshing beverages while aligning with the excitement of the event. A key component of CCEP’s strategy is scaling its supply chain to meet the high demand. Local manufacturing operations across Germany, Spain, and France have been running at full capacity to produce a wide range of products tailored to the World Cup. In Germany, 13 manufacturing sites have been producing country-themed Coca-Cola packs, including 850ml and 1L PET bottles, 330ml cans, and 500ml bottles featuring Panini stickers. Special editions like the Powerade Playstyles range and German player cans have also been introduced, with the latter designed for matchday sharing.#france #spain #germany #fifa_world_cup_2026 #coca_cola_europacific_partners
