Labour Ministry Leverages Influencers to Promote Pension Scheme for Workers The Ministry of Labour and Employment has launched an initiative to engage digital influencers in promoting the Pradhan Mantri Shram Yogi Maandhan (PM-SYM) pension scheme, aiming to increase awareness and expand social security coverage for informal workers. The Directorate General of Labour Welfare (DGLW), which oversees welfare programs for informal sector workers and industries under labour welfare funds, issued a call for collaboration with influencers. Interested creators are invited to submit their details via email by March 25, 2026, to participate in the campaign. In a social media post, the DGLW emphasized the importance of digital platforms in public outreach, urging responsible and credible influencers to disseminate accurate information about the scheme. The initiative targets grassroots and informal sector communities, ensuring they are informed about their pension entitlements. The ministry highlighted that influencers can play a significant role in expanding social security awareness and connecting eligible workers with the benefits of the PM-SYM scheme. This outreach effort aligns with broader government strategies to integrate informal and platform workers into formal welfare systems. Recent policy measures, such as the Code on Social Security, 2020, have aimed to extend social security coverage to workers across organized and unorganized sectors, including gig and platform workers. India’s largely informal labour force has prompted legislative changes to strengthen the social security net. The ministry’s use of influencers also reflects a growing trend in government communication.#ministry_of_labour_and_employment #directorate_general_of_labour_welfare #pradhan_mantri_shram_yogi_maandhan #code_on_social_security_2020 #mygov
