Roku Launches Howdy Streaming Service with 10,000 Hours of Content Roku has launched its new streaming service, Howdy, which offers nearly 10,000 hours of content from partners such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with select Roku Original titles. The service was introduced in August 2025 and is designed to complement, rather than compete with, premium streaming platforms. The company also shared its fourth-quarter earnings for 2025, reporting a net income of $80.5 million. In addition, Roku announced plans to introduce new streaming bundles, expanding its offerings to users. Howdy’s content library includes a mix of licensed titles and original programming, aiming to provide a diverse range of entertainment options. The service’s launch follows Roku’s ongoing efforts to strengthen its position in the streaming market by partnering with major studios and expanding its content portfolio. The company’s financial performance in the latest quarter reflects its growing profitability, despite the competitive landscape of the streaming industry. With the introduction of new bundles, Roku is positioning itself to attract a broader audience while maintaining its focus on user experience and content variety.#lionsgate #roku #howdy #sony_pictures #disney_entertainment
