Blumhouse Halfway to Halloween Event Kicks Off With 'The Mummy' in Theaters Blumhouse, Atomic Monster, New Line Cinema, and Dolby Cinema have partnered to celebrate the Halfway to Halloween event with the premiere of Lee Cronin’s The Mummy in theaters. The one-night event, scheduled for April 16 at 7 p.m., will screen exclusively in Dolby Cinema across 183 AMC Theatres locations in 47 cities nationwide. Tickets for the opening night sneak peek are now available. The premiere is designed to showcase the film in Dolby’s full-precision audio and laser projection, emphasizing the director’s vision for an immersive horror experience. Lee Cronin described the film as one that “gets under your skin in the most literal way possible,” with images so unsettling that viewers may “look away and not be able to stop looking at the same time.” He highlighted the unique experience of watching the film on opening night in Dolby’s format, surrounded by an audience unaware of what’s to come. Jason Blum, founder and CEO of Blumhouse, emphasized the importance of the event for horror fans, stating that “horror fans don’t wait for Halloween—they live in it all year.” This year’s Halfway to Halloween marks a shift from previous years, which featured beloved titles from the Blumhouse-Atomic Monster library. Instead, the event now offers a same-night, first-night premiere for one of the most anticipated horror films of 2026. The film’s simultaneous release across the country in Dolby Cinema aims to create a shared, collective experience for fans.#dolby_cinema #new_line_cinema #blumhouse #atomic_monster #lee_cronin
Pricing For Allu Cinemas, Target AMB Market Share Allu Arjun’s Marquee Multiplex in Kokapet will be inaugurated by Chief Minister Revanth Reddy on the 12th of this month. Allu Arjun and the Allu family are expected to attend the event. Following the inauguration, the management will conduct a series of test screenings before officially opening the multiplex to the public on Ugadi. The multiplex features four screens, with three being standard screens and one dedicated to Dolby Cinema. The Dolby Cinema screen is equipped with dual 4K laser projection, Dolby Vision, Dolby 3D capability, and immersive Dolby Atmos surround sound. The auditorium has pitch-black interiors to enhance contrast and stadium seating for optimal viewing. The remaining three screens offer high-end 4K laser projection and Dolby Atmos sound, with luxurious seating options including loungers in some auditoriums. The Dolby screen in Pune measures 55 feet, while the one in Bengaluru is recognized as the first Dolby screen in the South, spanning 65 feet. The upcoming Dolby screen at Allu Cinemas will be the third in India, featuring a 75-foot width and positioned as the largest Dolby screen in Asia. Ticket pricing is now a focal point. In Pune and Bengaluru, standard ticket prices typically range from 500 rupees, with prices rising to 1,000 rupees for major films and weekend slots based on demand. While there were initial speculations about the management seeking special pricing from the Telangana government, the multiplex will adopt AMB pricing. This includes 295 rupees for normal seats and 350 rupees for recliners. The pricing strategy aims to boost footfall and provide the Dolby experience to attract audiences away from competing multiplexes.#revanth_reddy #allu_arjun #allu_cinemas #kakapet #dolby_cinema
