Refreshers Take Over Menus as Fast-Food Chains Embrace Fruit-Flavored Beverages The fast-food industry is witnessing a surge in the popularity of “refreshers,” a category of fruit-flavored beverages that have become a staple on menus from Starbucks to McDonald’s. These drinks, characterized by their bright colors and sweet, fruity profiles, are designed to appeal to younger consumers seeking a refreshing alternative to traditional coffee and tea. While the term “refresher” is not officially defined, the trend has gained traction as chains expand their beverage offerings to capture a growing market. The trend began with Starbucks, which introduced the concept in 2012 as a non-coffee, non-tea option for customers. The drink, initially a mix of iced tea and lemonade, evolved into a variety of flavors, including caffeinated versions launched earlier this year. Starbucks reported $2 billion in annual U.S. sales from refreshers, highlighting their success. Dunkin’ has also embraced the trend, with the category driving double-digit sales growth for the past four years. The chain has enlisted celebrities like Sabrina Carpenter and Morgan Thee Stallion for marketing, further boosting its appeal. Other chains are following suit. Panera Bread has added fruit-based drinks like Frescas and Energy Refreshers, while Sonic offers options that range from bubbly to flat. Swig, a Utah-based chain known for its dirty sodas, has seen success with its water-based refreshers, which cater to health-conscious customers avoiding its higher-calorie sodas. The drinks are particularly popular among women aged 16 to 35, who view them as a guilt-free treat. The rise of refreshers is part of a broader shift in consumer behavior. With fewer people eating out, beverages have become an “affordable indulgence,” according to David Henkes of Technomic.#sonic #mcdonalds #starbucks #dunkin #panera_bread
