Several cinemas yet to open May 1 bookings; exhibitors face ‘agni pariksha’ as they struggle to accommodate Raja Shivaji, Ek Din, The Devil Wears Prada 2, Patriot, KD - The Devil and holdover releases Issues over screen-sharing have become extremely common now, and this week, the situation has intensified significantly. This is because several major films in different languages are releasing simultaneously, leaving programmers at their wits’ end while allocating the desired number of shows to each of them. As expected, with less than 24 hours to go for the releases, the issues are yet to be sorted. In Mumbai, theatres like Regal, MovieTime Suburbia, PVR Le Reve, Roxy, Eros IMAX, Kasturba and Nazrana hadn’t opened bookings for May 1, as of 8:00 am on April 30. Surprisingly, even a three-screen multiplex like Sterling hadn’t opened plans for the coming week. Meanwhile, advance booking is yet to open in a full-fledged manner in cinemas like Devgn CineX Mulund, Devgn CineX Thane, Topiwala, MovieTime Malad, Tilak and Rajhans Ghatkopar. An exhibition source told Bollywood Hungama, “This is like agni pariksha for us. We need to allot shows to Raja Shivaji (releasing in Hindi and Marathi), Ek Din (Hindi), The Devil Wears Prada 2 (English), Patriot (Malayalam), Kara (Tamil), Dhabkaaro (Gujarati), KD - The Devil (Kannada) etc. In a city like Mumbai, where there’s an audience for films in various languages, the programming team is working dedicatedly and in constant touch with dis... #Raja_Shivaji #Wears_Prada #Devil_Wears #exhibitors_face #intensified_significantly #extremely_common #accommodate_Raja #Devil #holdover_releases #releases_Issues
