It'sSimple.com.au Launches #StopTheAmbitionTax Campaign Against Proposed Capital Gains Tax Changes Australian mortgage brokerage It’sSimple.com.au has launched a national advocacy campaign titled #StopTheAmbitionTax to oppose the Federal Government’s proposed reforms to the Capital Gains Tax (CGT). The initiative, developed in collaboration with communications agency Campaignifi, aims to amplify the voices of everyday Australians who stand to be most affected by the tax changes. The campaign features a strategic digital out-of-home (DOOH) takeover in Canberra, timed to coincide with the start of the Federal Parliamentary Sitting week, ensuring visibility in the nation’s political heartland. The campaign’s core strategy centers on giving Australians a platform to share how the proposed CGT changes would impact their financial plans. By encouraging individuals to post their experiences on social media using the hashtag #StopTheAmbitionTax, the campaign transforms personal stories into a public-facing display across Canberra’s DOOH network. Selected contributions will be featured in real time, creating a dynamic, evolving narrative that highlights the human cost of the policy shift. Joseph Daoud, founder of It’sSimple.com.au, emphasized that the campaign is about fairness rather than politics. “The Australians who will wear these changes are the ones doing everything right: working hard, taking a risk, putting money aside to build something for their family,” he said. “Punishing ambition sends exactly the wrong message.” Daoud highlighted the importance of giving these individuals a voice in a space where decision-makers cannot ignore their perspectives.#canberra #itssimple_com_au #campaignifi #federal_parliamentary_sitting_week #capital_gains_tax
