Publix Expands Prepared Food Lineup with New Brisket Subs and Desserts Grocery store prepared food and deli sections are experiencing a surge in popularity, driven by shifting consumer habits. Over the past decade, the number of Americans choosing deli-prepared meals over restaurant dining has more than doubled, reaching 28% in 2025, according to The Food Industry Association. This trend is further amplified by 53% of Americans who regularly adopt a hybrid approach to meals, combining prepped ingredients from grocery stores with home-cooked elements. Industry experts emphasize that retailers must offer signature items to stand out, as these products reduce decision fatigue and foster repeat purchases. Publix, one of the South’s largest grocery chains, has mastered this strategy with its iconic “Pub Subs,” which have become a viral sensation. The chain’s latest expansion includes four new brisket-based subs, marking a significant shift from its previous reliance on mass-produced proteins like deli meat and chicken tenders. The decision to feature brisket was driven by consumer feedback and product testing, with a Texas-based supplier playing a key role in delivering the quality and consistency required for the new offerings. The new brisket lineup includes the Publix Southern Style Brisket Sub, which features smoked brisket, Publix cheddar, dill pickles, crispy fried onions, and Sweet & Spicy BBQ sauce. Other additions include the Publix Brisket & Cheddar Sub, Publix Brisket & Bacon Sub, and Publix Brisket & Avocado Sub, each highlighting the chain’s commitment to bold flavor combinations and generous portions. These sandwiches aim to build on the legacy of the Pub Sub, a product that has already gained widespread acclaim for its fresh ingredients and hearty portions.#south #publix #texasbasedsupplier #foodindustryassociation #fmi
