Inside GameChanger's 'Gran Cave': How Grandparents Became the Youth Sports App's Strategic Audience GameChanger, the youth sports streaming platform owned by DICK’S Sporting Goods, has launched a campaign called “Gran Cave” to reframe its audience strategy by focusing on grandparents. The initiative, which includes a contest and a physical activation, highlights how the platform is addressing the evolving dynamics of family engagement in youth sports. The campaign, anchored by a partnership with Donna Kelce, a well-known figure in sports fandom, aims to position grandparents as a central audience for the platform’s growth. The campaign’s foundation lies in data showing that 83% of games streamed on GameChanger are viewed by fans outside the team’s home state, with the average game watched across more than three states. This statistic underscores a shift in how youth sports are consumed, moving from localized sideline viewing to a multigenerational, distributed media experience. GameChanger now covers nearly 10 million games and over 1 million teams annually, positioning HD streaming and live scoreboards as standard features at the grassroots level. The “Gran Cave” contest invites families to nominate a grandparent through a short story submission at gc.com/grancave. The grand prize is a custom in-home broadcast setup valued at over $10,000, including a large-screen smart TV, a premium surround sound system, a $5,000 credit to outfit the space, curated fan gear, and a GameChanger Premium subscription. Additionally, 365 runners-up will receive free Premium subscriptions. Submissions are open from May 18 through May 31, 2026, with winners announced in June. The contest is open to U.S. residents aged 18 and older in 48 states and D.C.#dicks_sporting_goods #gamechanger #donna_kelce #sameer_ahuja #gran_cave
