NFL Renews DraftKings, FanDuel Deals, Adds Fanatics The National Football League (NFL) announced on Thursday the renewal of its sportsbook partnerships with DraftKings and FanDuel, while also welcoming Fanatics as a new official betting operator. The multiyear agreements grant the sportsbooks access to exclusive league data, the ability to advertise during games, and intellectual property rights for NFL and team logos and marks. These partnerships also include collaborative efforts on bet types, intelligence sharing, advocacy for responsible gambling, and efforts to combat illegal betting. The NFL explicitly opposes wagers tied to officiating decisions, player injuries, or any bets that can be easily manipulated by individuals. Renie Anderson, the NFL’s executive vice president and chief revenue officer, emphasized that game integrity remains central to the league’s approach to legalized sports betting. She noted that the official data provided by NFL partner Genius Sports is critical for enabling live betting, which allows sportsbooks to offer real-time wagers based on evolving game conditions. Anderson also highlighted the league’s requirements for advertisers, stating that participation in game broadcasts necessitates adherence to integrity standards, including the use of official data. The renewed deals follow the expiration of previous partnerships with DraftKings, FanDuel, and Caesars Sportsbook in March. During the 2025 regular season, national TV games featured an average of two sportsbook ads per game, with higher volumes during primetime contests. iSpot.TV, a marketing analytics firm, reported that betting-related commercials during games accounted for slightly fewer minutes than beer and hard seltzer ads.#nfl #fanatics #draftkings #fanduel #genius_sports
