Toxic Movie OTT Rights Deal Plummets from ₹150 Crores to ₹30 Crores The Telugu action film Toxic, starring Yash and Githa Mohan, faced a dramatic decline in its OTT rights deal after underperforming at the box office. Initially, the film’s makers had secured a deal worth over ₹150 crores with a major streaming platform, but the deal has now collapsed to just ₹30 crores. This sharp drop follows the movie’s poor reception among audiences, which led to a significant drop in its theatrical earnings and, consequently, reduced interest from OTT platforms. Toxic was highly anticipated, with its star-studded cast and a budget exceeding ₹400 crores. However, the film’s box office performance was lackluster, with mixed reviews and minimal audience turnout. Critics and viewers alike criticized the movie for its lack of originality and weak storytelling, which led to negative word-of-mouth and a rapid decline in ticket sales. The film’s poor showing at the box office not only affected its theatrical run but also dented the confidence of OTT platforms, which had initially shown interest in acquiring its digital rights. The initial OTT deal, which had been negotiated before the film’s theatrical release, was based on the assumption that the movie would perform well. However, the box office failure forced the makers to reconsider their options. Reports indicate that the original offer of ₹150 crores was rejected by the production team, who had hoped for a higher sum. Instead, the film’s makers are now reportedly seeking a revised deal of ₹30 crores, a stark contrast to their initial expectations. The decline in the OTT rights deal has raised questions about the film’s commercial viability. Industry insiders suggest that the makers may need to rework the film’s content to make it more appealing for digital platforms.#dil_raju #yash #ott_platforms #toxic_movie #githa_mohan
