Serendipity and Gopuff Launch Limited-Edition Ice Cream Bars Inspired by Selena Gomez's Song Serendipity, the dessert brand co-owned by singer and entrepreneur Selena Gomez, has partnered with delivery service Gopuff to release a new line of ice cream bars inspired by Gomez’s song “Bluest Flame” from her album I Said I Love You First. The limited-edition “I Said I Love Blue First” bars are now available exclusively through Gopuff, with delivery options as fast as 15 minutes. The collaboration marks the first anniversary of the I Said I Love You First album, which Gomez and her longtime collaborator Benny Blanco co-created. The ice cream bars feature a creamy blue vanilla bean base blended with fudge and cookie pieces, encased in a premium blue chocolate candy shell. Priced at $7.49 per box of four bars, the treats aim to bring the whimsical essence of Serendipity to consumers nationwide via Gopuff’s rapid delivery network. Gomez expressed her excitement about the project, stating, “I wanted to create something special to celebrate the one-year anniversary of the album. These bars felt like the perfect way to honor that milestone. Serendipity has always been about moments of joy, and partnering with Gopuff lets us deliver that feeling directly to people’s doorsteps.” Gopuff’s marketing head, Tyler Stewart, highlighted the partnership’s significance, noting, “Gopuff has the power to turn cultural moments into instant experiences. By working with Selena and Serendipity, we’re giving fans a tangible way to engage with the music and brands they love.” In addition to the ice cream bars, Serendipity has also launched two other products on Gopuff: Selena Gomez’s Cookies & Cream Remix Pint and the Serendipity Frozen Hot Chocolate Pint, both priced at $6.99 and available in select markets.#benny_blanco #selena_gomez #serendipity #gopuff #i_said_i_love_you_first
