Apple to pay $250m to US iPhone buyers over AI features lawsuit Apple has reached a settlement of $250 million to resolve a class-action lawsuit alleging the company misled consumers about its AI features on iPhones. The agreement, filed in a California federal court, involves compensating U.S. buyers of iPhone 15 and iPhone 16 models purchased between June 2024 and March 2025. Affected users will receive between $25 and $95 as part of the resolution. The company did not admit wrongdoing but agreed to the terms to address claims related to its marketing of AI capabilities under the "Apple Intelligence" initiative. The lawsuit, which consolidated multiple cases, accused Apple of false advertising by promoting AI features that were either non-existent or not yet developed. Lawyers argued that the company marketed AI capabilities as breakthrough innovations, including enhancements to Siri, without delivering on those promises. The revised complaint highlighted that Apple’s marketing campaign specifically targeted the AI race against competitors like OpenAI and Anthropic, aiming to position its products as technologically superior. Apple’s spokesperson stated the lawsuit focused on "the availability of two additional features" within its broader Apple Intelligence rollout. The company emphasized its commitment to innovation, asserting that the settlement allows it to "stay focused on delivering the most innovative products and services to users." However, the lawsuit’s claims suggest that Apple’s marketing of Enhanced Siri—a feature promised to transform the voice assistant into a "full-fledged personal AI assistant"—was misleading. The legal documents reveal that the iPhone 16, released in 2025, was delivered without the promised "Apple Intelligence" features.#apple #tim_cook #apple_intelligence #iphone_15 #iphone_16
