Hrithik Roshan Today, March 15: Jhalawar Court Sets April 10 Hearing A consumer court in Jhalawar has scheduled a hearing for April 10 regarding a complaint against a Mountain Dew advertisement featuring actor Hrithik Roshan. The case centers on allegations that the ad’s promotional language exaggerates energy-related claims, potentially misleading viewers. Legal filings indicate that the defense has submitted its response, and a plea has been made to temporarily halt the ad’s broadcast while the case proceeds. The court’s next scheduled session will address these issues, with the actor’s legal team and the complainant both seeking interim measures to pause the ad’s airing. The complaint argues that the ad’s punchy, motivational lines could be interpreted as literal promises of enhanced energy or performance, raising concerns about the accuracy of the claims. The defense has acknowledged the allegations but has not yet provided specific rebuttals. The court is expected to determine whether the ad’s messaging violates India’s advertising regulations, which require celebrities to ensure claims are substantiated and clearly communicated. A potential ruling could result in edits, takedowns, or corrective measures for the ad, adding costs and delays for the brand. India’s advertising standards, governed by the Advertising Standards Council of India (ASCI), mandate that celebrities and advertisers verify claims and include visible disclaimers. Advertisers often conduct testing, consumer perception checks, and legal reviews to comply with these rules. If the court finds the Mountain Dew ad non-compliant, it could trigger additional expenses for the brand, including reshoots, post-production changes, and the creation of alternate ad versions.#hrithik_roshan #mountain_dew #jhalawar_court #advertising_standards_council_of_india #ascci
