Functionality of Form: Falcons unveil a faster, smarter uniform built for movement Two years ago, Joey Galioto, the Atlanta Falcons’ head of equipment operations, sat in a conference room overlooking the team’s practice fields at IBM Performance Fields. The meeting marked the beginning of a major uniform redesign, set for 2026, and Galioto’s role was far from passive. As a leader deeply connected to the players’ needs, he brought a unique perspective to the process, ensuring the new uniforms would prioritize functionality, comfort, and performance. “We had a major responsibility in what we need from equipment staff, the functionality of our uniforms,” Galioto said, emphasizing his commitment to balancing player feedback with practical design. The redesign was driven by years of input from players and staff, who highlighted the shortcomings of previous uniforms. The 2020 jerseys, while sleek, were criticized for being too tight and difficult to stretch, making them cumbersome during games. Meanwhile, the 2022 throwback uniforms, inspired by the late-2010s red jerseys, were praised for their lighter weight, stretch, and breathability. Players loved how the throwbacks moved with them, offering a blend of nostalgia and practicality. Galioto’s team took these insights seriously, aiming to create a uniform that combined the best of both worlds. Nike, the uniform supplier, embraced the challenge, focusing on both aesthetics and performance. Shannon Joyner, the Falcons’ chief marketing officer, noted that the collaboration involved detailed discussions about manufacturing strategies, including stitching and fabric choices to enhance movement and fluidity. “Nike always leads with innovation,” said Ryan Airhart, Nike’s director of NFL apparel product design. “We listen to the voice of the athlete.#nike #atlanta_falcons #joey_galioto #shannon_joyner #vapor_fuse_chassis
