Shah Rukh Khan's 'King' Secures Record Distribution Deal Ahead of Avengers: Doomsday Shah Rukh Khan's upcoming action film King has finalized a landmark distribution deal with PEN Marudhar, securing the rights to release the movie across India. The agreement, valued at 250 crore rupees, marks one of the largest deals of the year and ensures the film will compete directly with major Hollywood releases like Avengers: Doomsday and Dune 3. The deal was reached after months of negotiations, with PEN Marudhar emerging as the preferred partner for the film's theatrical rollout. The film, directed by Siddharth Anand, has a production budget of 350 crore rupees. PEN Marudhar's acquisition of the theatrical distribution rights is expected to significantly boost the movie's revenue potential, as the company has a proven track record of successfully distributing Shah Rukh Khan's films. The deal also highlights the strategic importance of securing a strong distributor to navigate the competitive release calendar, particularly with major films like Avengers: Doomsday and Jumanji 3 set to debut in late December 2026. PEN Marudhar, which has previously distributed Shah Rukh Khan's films such as Jawan, Dunki, Pathaan, and Bhuj: The Wall, has committed to releasing King in theaters nationwide on December 24, 2026. This date places the film in direct competition with Avengers: Doomsday (December 18) and Jumanji 3 (December 25), both of which are anticipated to draw massive audiences. The timing underscores the high stakes for King, which is considered one of the most anticipated Indian films of 2026. The negotiations for the distribution rights were intense, with multiple companies vying for the opportunity. Among the contenders were AA Films, Yash Raj Films, Zee Studios, PVR-INOX, and Dharma Productions.#shah_rukh_khan #siddharth_anand #avengers_doomsday #pen_marudhar #jumanji_3
