Tamil Nadu Introduces Online Liquor Booking App to Combat Overcharging The Tamil Nadu State Marketing Corporation Limited (Tasmac) is set to launch a mobile application on Thursday to address the issue of overcharging in liquor sales. The initiative, which will be available across all 4,038 retail liquor outlets in the state, allows customers to check prices, place orders, and make payments online before visiting physical stores. This system aims to eliminate price manipulation by ensuring transparency and reducing the need for in-person transactions. The app will enable users to locate their nearest Tasmac outlet, view available liquor brands, and confirm exact pricing before completing a purchase. Once an order is placed, customers will receive a QR code, which can be presented at the retail outlet for collection. A senior Tasmac official stated that the app will help consumers avoid long queues at outlets. “Once an order is placed, the customer will receive a QR code, which can be shown at the retail outlet to collect the liquor. Since the price will be displayed in the app and payment made online, there will be no need to pay any amount above the MRP,” the official said. The launch comes days after Tasmac tightened disciplinary action against staff found guilty of overcharging. A July 24 circular from managing director K Nandakumar warned employees of possible suspension, transfer, or dismissal for repeated violations. Officials expect the app’s fixed pricing and digital payment system to reduce complaints of overcharging. In preparation for the launch, Nandakumar held a review meeting with district, regional, and general managers.#tamil_nadu #unified_payments_interface #tasmac #k_nandakumar #tasmac_online_shopping
