Tamil Nadu Ministers Embrace Digital Presence Amid Public Scrutiny The newly formed cabinet led by Chief Minister Vijay has taken office, marking a significant shift in the state’s political landscape. While the ministers’ official duties have garnered attention, their social media activities have sparked widespread debate. Key figures such as Kierthana, Prabu, Parvathy, Ramesh, and Parttibhan—once popular figures in the digital space known for their reels and viral content—have transitioned from social media influencers to government officials. Their continued engagement with platforms like Instagram and YouTube has raised questions about their priorities, with critics and the public questioning whether their focus on online visibility overshadows their responsibilities as ministers. The ministers’ journey from social media stars to policymakers is notable. Many of them, including the first finance minister Mariy Wilson, were previously recognized for their creative content and large online followings. Now, they are tasked with managing diverse portfolios, from education to infrastructure. However, their public personas remain deeply tied to their digital presence. For instance, they have been seen filming video updates from their constituencies, blending administrative work with their signature style of content creation. This dual role has led to mixed reactions, with some viewing their approach as a modern strategy to connect with younger voters, while others argue it undermines the seriousness of their positions. The controversy has intensified as these ministers amass millions of likes and views, drawing comparisons to celebrities rather than public servants.#vijay #tamil_nadu #kierthana #prabu #parvathy
