Apple is preparing for a surge in customer traffic as it unveils new products on March 4, according to reports from Bloomberg’s Mark Gurman. The tech giant has informed retailers to expect a significant influx of buyers, with some employees comparing the prelaunch buzz to the excitement surrounding the annual iPhone releases in the fall. This suggests strong anticipation for the new offerings, particularly the budget-friendly iPhone 17e and MacBook models. Details about the products are being gradually released, with the iPhone 17e and M4 iPad Air announced on Monday. The iPhone 17e starts at $599, positioning it as a more affordable alternative to previous iPhone models, while the M4 iPad Air also begins at $599. Pre-orders for these devices are set to open on March 4, the same day as the product launches. Apple is also planning additional announcements on Tuesday, followed by its "special experience" event on Wednesday. The company’s strategy of introducing budget versions of its flagship products may drive higher sales in the coming months. Analysts speculate that the combination of lower prices and existing demand could lead to record revenue for Apple. Retailers are being advised to brace for a busy week, with some predicting the level of interest could rival the frenzy seen during major iPhone launches. The focus on affordability and accessibility appears to be a key factor in the anticipated demand. By expanding its product lineup to include more cost-effective options, Apple aims to capture a broader audience while maintaining its premium brand image. The success of these releases could further solidify its position in the market, particularly as competitors also introduce budget models to attract price-sensitive consumers.#apple #iphone_17e #bloomberg #mark_gurman #macbook
