United Rentals expands use of customer AI tools as companies continue to embrace growing technology Stamford-based equipment rental company United Rentals has launched a new artificial intelligence-powered digital assistant designed to help customers identify equipment for construction and industrial projects. The tool, called Equipment Agent, allows users to describe project needs in plain language and receive recommendations for equipment rentals. The system can also compare equipment types and provide specifications such as capacity, reach, terrain limits, and required accessories. The company said the assistant connects users to product pages on its website where equipment can be reserved. In late December, United Rentals also announced the launch of a Manual Assist AI web application to deliver diagnostics and immediate access to equipment manufacturer manuals to its service teams. The moves come as more companies integrate AI tools directly into their products and services. Earlier this month, Norwalk-based financial data and analytics firm FactSet created a chief AI officer position to oversee the expansion of artificial intelligence across its software platform and client offerings. United Rentals said the Equipment Agent draws on customer inquiries and internal equipment expertise. The company operates more than 1,600 rental locations in North America and serves construction, industrial, and municipal customers. The expansion of AI tools reflects a broader trend in industries adopting technology to enhance efficiency and customer experience. The company emphasized that the AI tools are part of its strategy to meet evolving customer demands and streamline operations.#north_america #united_rentals #equipment_agent #manual_assist #factset
