Social Square Bets on AI and Micro-Creators to Reshape Influencer Marketing in Bangladesh Influencer marketing in Bangladesh has traditionally relied on a model where brands partner with a select group of high-profile creators, paying substantial fees for their content to reach target audiences. However, Social Square, a startup founded by Mehedi Mahmood, is challenging this approach by introducing an AI-powered platform designed to connect brands with hundreds of micro-creators simultaneously. The company aims to shift influencer marketing from a relationship-driven model to a scalable, performance-based strategy. Mehedi, who described the traditional model as increasingly outdated, explained that the global trend in markets like North America—where brands activate hundreds of small and nano creators for single campaigns—inspired his vision. Social Square’s platform focuses on user-generated content (UGC) campaigns, distributing marketing budgets across a broader network of creators rather than concentrating resources on a few high-profile influencers. This approach, he argues, creates a stronger collective impact, as trends often gain momentum through widespread engagement rather than individual influence. The startup’s AI system addresses the operational complexity of managing large creator networks. By integrating with WhatsApp, the platform automates communication with creators, handling tasks such as campaign introduction, requirement explanations, compensation negotiations, and onboarding guidance. Mehedi described the technology as a digital campaign manager, enabling brands to activate hundreds of creators without requiring a large operations team. This automation reduces the logistical burden, making large-scale creator campaigns more feasible for businesses.#whatsapp #bangladesh #social_square #mehedi_mahmood #creator_economy
