The Michael J. Fox Foundation Launches "So Your Friend Has Parkinson's" Awareness Campaign The Michael J. Fox Foundation for Parkinson's Research unveiled a new awareness campaign titled "So Your Friend Has Parkinson's," designed to educate the public about Parkinson's disease while highlighting the importance of support for those living with the condition. The initiative, launched on September 2, 2026, was developed in partnership with Maximum Effort, an entertainment company led by MJFF Board member Ryan Reynolds. The campaign aims to bring attention to the growing prevalence of Parkinson's, which is now the world’s fastest-growing neurodegenerative disease, and to foster meaningful conversations about how to support friends and loved ones affected by it. The campaign features a lighthearted yet poignant exchange between Michael J. Fox and Harrison Ford, two actors known for their roles in the Apple TV+ series Shrinking, where they portray characters living with Parkinson's. The video showcases their chemistry as they navigate the challenges of supporting a friend diagnosed with the disease. The foundation emphasized that the campaign blends humor and compassion to address a serious issue, aiming to make difficult conversations about Parkinson's more approachable for the general public. Parkinson's disease, which currently impacts over 6 million individuals globally, is projected to double in prevalence by 2040. Despite significant advancements in research, there remains no cure for the condition, which is characterized by progressive motor impairments and non-motor symptoms. The foundation highlighted that the campaign aligns with its broader mission to accelerate scientific breakthroughs and improve therapies for those living with Parkinson's.#harrison_ford #shrinking #michael_j_fox #michael_j_fox_foundation #maximum_effort
A First Look at Michael J. Fox and Harrison Ford’s New Campaign for Parkinson’s Research Michael J. Fox and Harrison Ford, both nominated for Emmy Awards for their roles in the hit series Shrinking, have joined forces again for a new campaign promoting the Michael J. Fox Foundation. The campaign, which highlights their shared experience with Parkinson’s disease, marks another collaboration between the actors, who both portray characters with the condition on the show. The partnership extends beyond their on-screen work, as they appear together in a recent advertisement for the foundation, which has been a central focus of Fox’s philanthropy since his own diagnosis in 1998. Fox, who recently received an Emmy nomination for his performance in Shrinking, emphasized the importance of social connections in the campaign. “As I’ve grown older, I’ve realized social connections mean so much—Parkinson’s or not,” he told Town & Country. “Shooting Shrinking with Harrison and the friendship we’ve developed reminded me how important those connections are. I hope the authenticity of our friendship comes through in the campaign. We’re using humor and banter to get at what matters. But there’s tremendous seriousness of purpose behind it. We want the community to know that as long as Parkinson’s exists, the Foundation will be here to support everyone living with the disease.” Ford echoed Fox’s sentiments, noting the unique way Fox approaches difficult conversations. “Michael has a remarkable way of making difficult things easier to talk about, and that’s part of what makes working with him and being his friend so special,” Ford said. “We wanted to bring some of that honesty and humor to a conversation that a lot of people may not know how to have.” The campaign is part of the Michael J.#harrison_ford #shrinking #michael_j_fox #michael_j_fox_foundation #debi_brooks
