UFC Names bet365 Official Sports Betting Partner in the U.S. and Canada in Landmark Multiyear Agreement The Ultimate Fighting Championship (UFC) has announced a historic partnership with international sports betting operator, bet365, naming them as the official sports betting partner in both the United States and Canada. This comprehensive agreement marks a significant milestone for both organizations, further solidifying the UFC's position as a leader in the world of mixed martial arts. Under the terms of the multiyear deal, bet365 will have exclusive rights to offer odds on all UFC events, including pay-per-view bouts and live events. The partnership also includes a range of promotional activities, such as branded content, social media integrations, and on-site activations at select UFC events. "We are thrilled to welcome bet365 as our official sports betting partner in the U.S. and Canada," said Jeff Frankel, Senior Vice President, International for the UFC. "Their commitment to providing a best-in-class gaming experience aligns perfectly with our values of innovation and excellence. We look forward to working together to bring even more excitement and engagement to fans around the world." bet365 is one of the largest and most respected online sports betting operators globally, with a strong presence in both the U.S. and Canada. The company's extensive offerings include a wide range of sports, including mixed martial arts, as well as a variety of gaming products such as casino games, bingo, and poker. "We are delighted to partner with the UFC, one of the most iconic and popular sports organizations in the world," said Daryl Gavanski, Head of U.S. Sportsbook for bet365. "The UFC's commitment to innovation and fan engagement aligns perfectly with our own values, and...#UFC #bet365 #Ultimate_Fighting_Championship #mixed_martial_arts #Jeff_Frankel #Daryl_Gavanski
