YouTube Quietly Raises Price of YouTube Premium Subscription YouTube has quietly increased the price of its paid subscription service, YouTube Premium, without widely publicizing the change. The adjustment, which went unnoticed by many users, has sparked discussions on platforms like Reddit, where users reported discrepancies between the price displayed on desktop versus mobile devices. According to reports, individual plans now cost $15.99 per month (approximately 2,550 yen) or $159.99 per year (around 25,470 yen), while family plans have been raised to $26.99 per month (about 4,300 yen). The price hike was not reflected in online sources, leading some users to question whether the change was implemented discreetly. Reddit user Nicholas_I noted that the price increase was not communicated through email notifications or official channels. He observed that the price listed on desktop devices differed from the amount shown on iOS apps, raising suspicions about the timing and transparency of the adjustment. Another user reported discovering the change while checking a 3-month free trial offer, which remained unchanged but revealed a higher monthly rate. This discrepancy highlights the confusion surrounding the update, as some users in Canada reportedly did not see the price increase, suggesting regional variations in the rollout. The price adjustments have drawn attention to the broader context of YouTube’s subscription strategy. While the service has raised prices multiple times in the past, Japan has remained unaffected in certain instances. For example, in September 2024, YouTube Premium’s price in Japan was unchanged, with individual plans at 1,280 yen per month (12,800 yen annually) and family plans at 2,280 yen monthly. Students, however, still pay 780 yen monthly.#netflix #youtube #reddit #youtube_premium #nicholas_i
