Ramayana’s First Look Unveiled in Los Angeles, Not India! The first visuals of Ranbir Kapoor’s upcoming film Ramayana were revealed at a private test screening in Los Angeles, marking a significant departure from traditional release strategies. The event, described as a “by-invitation-only” gathering, was attended by a select group of audience members aged 16 to 60. The decision to unveil the film’s first look abroad rather than in India, where the story is rooted, was a calculated move to gauge global audience reactions and refine the film’s narrative before its official debut in the country. The visuals will be released in India on April 2, following a successful screening in the United States. The film, directed by Nitish Tiwari and produced by Namit Malhotra, represents a massive production with a budget exceeding ₹2000 crores. Industry insiders emphasize that the project’s financial viability hinges on global markets, as domestic revenue alone may not suffice. Film analyst Joginder Tuteja highlighted that the film needs at least 50% of its revenue from international audiences in regions like the U.S., Australia, the UK, Europe, and Southeast Asia. “This is a marketing move to create buzz among distributors, movie chains, and Hollywood influencers,” Tuteja explained. “You’ll see more of these campaigns in the future.” Test screenings in Los Angeles are a common practice for high-stakes projects, particularly those with complex visual effects, such as Ramayana. These screenings allow filmmakers to assess audience engagement, refine the story, and evaluate the film’s appeal across diverse demographics. The practice, previously adopted by studios like DC and Marvel, is now gaining traction among Indian filmmakers, including SS Rajamouli.#ss_rajamouli #ranbir_kapoor #namit_malhotra #nitish_tiwari #joginder_tuteja
