Costco ties digital personalization to $470M in sales growth Costco’s investment in online personalization is having a measurable impact on e-commerce sales, executives said on a Q2 2026 earnings call Thursday. The company’s personalized product recommendation carousels, which tailor suggestions to individual customer preferences, have contributed to a significant boost in digital sales. This strategy, which leverages data analytics and machine learning, has helped Costco capture a larger share of the online grocery market. The results highlight the growing importance of digital personalization in retail, as consumers increasingly expect customized shopping experiences. With the e-commerce segment continuing to expand, Costco’s focus on technology-driven personalization is positioning it to maintain its competitive edge in the retail landscape.#costco #q2_2026_earnings_call #digital_personalization #e_commerce_sales #online_grocery_market
