Disha Jha Hopes Sankalp Will Challenge Aashram’s Success Disha Jha, founder of Pen Papers Scissors Entertainment, expressed her desire for her upcoming project Sankalp to compete with the popular web series Aashram in an exclusive interview with Deccan Chronicle. The interview delved into her career journey, her father Prakash Jha’s influence, and her perspective on the evolving film industry. Jha began her career as a costume assistant on the film Rajneet, where she gained hands-on experience in set management and continuity. Over time, she expanded her role, working as an assistant director, art department coordinator, and eventually stepping into production for Chakravyuh. She described the modern production process as a blend of creativity and collaboration, emphasizing the importance of involvement in every stage—from script development to post-production. The interview highlighted the shift in the film industry, particularly with the rise of corporate studios in web series production. Jha noted that platforms like Jio Studios often engage early in the creative process, providing guidance and support. This approach, she explained, streamlines production and fosters long-term relationships. Sankalp, her first web show, benefited from this collaboration, with Jio Studios involved from the outset. When asked about the differences between producing for OTT platforms and theatrical films, Jha acknowledged the similarity in content creation but stressed the distinct audience engagement. While theatrical releases offer the thrill of a cinema experience, OTT platforms provide a more accessible format. She also mentioned the standardized procedures imposed by studios, such as brand guidelines and legal restrictions, which prioritize compliance without stifling creativity.#jio_studios #nana_patekar #disha_jha #pen_papers_scissors_entertainment #aashram
