YouTube Raises Premium Prices in the US Without Public Announcement YouTube has quietly increased the cost of its Premium subscription plans in the United States, with the changes taking effect without any official announcement or public notice. The individual plan, which previously cost $13.99 per month, is now priced at $15.99. The family plan, which previously ranged from $22.99 to $26.99, has seen its monthly rate rise to $26.99. The annual plan, which was previously $139.99 for a year, has been adjusted to $159.99. Additionally, the Premium Lite plan, which previously cost $7.99 per month, now carries a price of $8.99. The updated pricing was confirmed by users who checked YouTube’s official website and Google’s search results for the Premium page. A separate thread on the r/youtube subreddit noted that users had already spotted the higher family plan price on desktop versions of the platform before receiving any email notifications about the change. This contrasts with YouTube’s previous price increase in July 2023, when the individual plan was raised from $11.99 to $13.99. At that time, the company provided advance notice and a spokesperson statement, which was documented by tech news outlet 9to5Google. The current price hike appears to be the first significant adjustment to YouTube Premium since the 2023 update. Prior to this change, publications such as Android Police had still been citing the $14 monthly rate for individual plans as of a few weeks ago. The new pricing is now live, with users reporting the updated rates on both the YouTube website and Google’s search results. The lack of public communication around this change has sparked speculation among users and analysts.#google #youtube #youtube_premium #premium_lite #r_youtube
