Why The Trade Desk Stock Swung 12% Lower Today The Trade Desk’s stock plunged 12% today after Publicis, the world’s largest ad agency, announced it would no longer recommend the company’s services. The decision followed an audit that revealed The Trade Desk had violated the terms of its agreement with Publicis. The audit, reported by Ad Age, found that The Trade Desk improperly applied its DSP fee to other charges, prompting Publicis to distance itself from the demand-side platform. Publicis’s move comes amid growing challenges for The Trade Desk. Earlier this year, rival agencies Dentsu and WPP had already exited the company’s OpenPath supply optimization product. The loss of Publicis, a major industry player, is expected to significantly impact The Trade Desk’s growth and reputation. The company’s shares fell 7.4% in after-hours trading, marking a 12% decline from their peak earlier in the session. The Trade Desk, which has struggled with slowing growth and missed its own guidance, now faces mounting pressure. The stock has dropped more than 80% from its peak over the past year, as it loses market share to competitors like Amazon. Amazon, which has invested heavily in its own DSP and owns one of the largest advertising platforms, is increasingly challenging The Trade Desk’s position in the adtech sector. Despite recent insider buying by CEO Jeff Green, which initially boosted investor confidence, the company’s fundamental issues remain unresolved. Analysts suggest the business may require a major overhaul before it can regain its former strength. With the stock currently trading at a discount, some investors are questioning whether The Trade Desk can recover without significant changes to its operations and strategies.#publicis #the_trade_desk #ad_age #dentsu #wpp
Publicis no longer recommends The Trade Desk to clients following audit According to Publicis, a recent audit found multiple violations of its agreement with The Trade Desk. (Getty Images) March 17, 2026 02:19 PM EDT Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.#publicis #the_trade_desk #firmdecisions #audit #trade_desk
