EXCLUSIVE: Aamir Khan tries a BOLD new release strategy - opens Ek Din's advance bookings 39 days before release; Raipur delivers the BIGGEST surprise On March 23, several moviegoers using ticket-booking apps were taken by surprise when they noticed that advance bookings for Ek Din, slated for release on May 1, had already begun. At first, many assumed it was a technical glitch, as ticket sales usually open just a few days, or at best a week, before a film’s release. However, it soon became clear that this was no error and that the makers had indeed decided to open bookings for the Junaid Khan-Sai Pallavi starrer, that too 39 days in advance. Bollywood Hungama surveyed the film’s ticket sales across major centres in the country and found that tickets for Ek Din are currently on sale in nearly 20 cities. In all cinemas, tickets have been opened for only one show so far. Delhi-NCR takes the cake, with Ek Din's advance booking opening in 24 screens, followed by Mumbai with 11 screens. In Chandigarh and Pune, tickets are available in 3 theatres each. Meanwhile, the advance booking has opened in one screen each in Ahmedabad, Jaipur, Surat, Vadodara, Indore, Bhubaneswar, Amritsar, Dehradun, Guwahati, Udaipur, Prayagraj, Raipur, Patna, Gorakhpur, Jalandhar, etc. What has come as a pleasant surprise is that despite such an unusually early start to advance sales, and despite Ek Din not being a front-loaded film, the response has already been encouraging. Though the film appears ... #March #EXCLUSIVE #Aamir_Khan #Aamir #Din #BIGGEST_surprise #ticket-booking_apps #Din_advance #release_strategy #Raipur_delivers
