Hailey Bieber’s Rhode Summer Collection Unveiled with Focus on Bronzed Glow and Expanding Makeup Line Hailey Bieber’s Rhode brand has launched its latest summer collection, emphasizing sun-kissed skin and a curated range of makeup products designed for on-the-go application. The campaign, inspired by the idea of a “summer road trip,” features Bieber herself with flushed cheeks and a bronzed glow, showcasing the new line’s focus on radiant, natural-looking finishes. The collection includes limited-edition shades, expanded makeup categories, and accessories, all aimed at capturing the essence of summer through product innovation and experiential marketing. The collection introduces several new items, including the Rhode Pocket Bronze bronzer stick, a liquid highlighter called Highlight Milk, and updated lip balm and liner shades. These products are part of Rhode’s broader strategy to expand its makeup offerings while maintaining its signature lightweight, hydrating formulas. The brand also added accessories like a terrycloth towel, a bag, and viral phone cases to complement the collection. Key products include the Rhode Pocket Bronze bronzer stick, priced at $25, which delivers a sun-kissed warmth with a noncomedogenic formula containing peptides and tamanu oil. The Rhode Highlight Milk liquid highlighter, available for $28, blends the brand’s popular Glazing Milk with pearlescent pigments for a subtle, radiant finish. Both products are designed for easy application, with the bronzer offering eight shades (neutral and warm undertones) and the highlighter available in four shades ranging from pearly pink to warm bronze.#hailey_bieber #rhode_brand #rhode_pocket_bronze #rhode_highlight_milk #rhode_peptide_lip_tint
