Kim Kardashian’s Underwear Empire Makes Its Colorado Debut Kim Kardashian’s SKIMS brand has expanded its physical presence with the opening of a standalone store at the Cherry Creek Shopping Center in Denver, marking a significant milestone for the shapewear and intimates label. The store, which is one of the first of its kind in the Mountain West, has drawn enthusiastic reactions from social media users, with many expressing admiration for its design and offerings. The location joins a list of high-profile tenants at the Denver mall, including Gucci, Swarovski, H&M, a crêpe shop, and an expanded Lululemon, signaling the mall’s ongoing efforts to attract a diverse range of shoppers. The Cherry Creek Shopping Center, owned by Simon Property Group, has been actively adding new stores to its lineup, with plans to introduce four additional tenants by the end of the year, including Crate & Barrel and Milk Jelli. The SKIMS store’s arrival coincides with a period of growth for the brand, which has evolved from its origins as a direct-to-consumer shapewear line into a broader fashion label offering loungewear, swimwear, menswear, and more. The brand’s expansion into brick-and-mortar locations has accelerated in recent years, with a growing number of standalone stores across the United States. TikTok users have celebrated the Denver location, with one creator describing the store as “stunning” in a post that blended admiration with a sense of reverence. The brand’s success has also been reflected in its financial performance, with SKIMS valued at $4 billion following a 2023 funding round. Kardashian has positioned the brand as part of her vision to build “the next great American brand,” though the extent of this ambition remains to be seen. The Denver store, located at 3000 E. 1st Ave.#kim_kardashian #denver #skims #cherry_creek_shopping_center #simon_property_group
