PlayStation 5 Is Showing Players Different Prices For Same Game PlayStation users have discovered that Sony is testing a pricing strategy known as “A/B pricing,” which displays varying prices for the same game on the PlayStation Store. While this approach isn’t entirely new, as Sony has been implementing dynamic pricing for months, recent reports highlight its growing prevalence. A Reddit user shared a thread titled “PSN game price goes UP when signing in” on the r/mildlyinfuriating subreddit, illustrating the issue. The user noted that the game Assassin’s Creed Unity, which should be on sale for £3.74 in the UK, was priced at £9.99 after logging into their PlayStation Network account. Although this price remains below the standard £24.99, it’s significantly less than the promotional rate. According to PSPrices, A/B pricing appears to be publisher-specific. The platform reported that companies like 2K Games, Focus Entertainment, Deep Silver, Bethesda, Rockstar Games, and Sony have all participated in this “experiment.” However, some publishers, including Ubisoft, are now reportedly adopting similar strategies. Microsoft has long used dynamic pricing for games, with its method labeled as “Just For You” on the Xbox Store. While critics argue Sony’s approach is less transparent, legal experts suggest it may not violate EU regulations. The European Commission clarified in 2024 that dynamic pricing is “not illegal under EU consumer protection rules,” as long as it doesn’t involve discriminatory practices. The practice remains controversial, with users expressing frustration over perceived unfairness. However, Sony has not publicly addressed the issue, leaving players to navigate the shifting prices without clear explanations or safeguards.#sony #assassin_s_creed_unity #psn #2k_games #ubisoft
Sony Testing Dynamic PS5 Game Pricing - Some Players Pay More for the Same Game A new report suggests Sony PlayStation is experimenting with dynamic pricing for PS5 games, with some users paying more for the same titles in different regions. While the practice has sparked controversy among players, the company claims it is part of a controlled A/B test to study consumer behavior. The findings, shared by a price-tracking website called psprices, indicate that over 150 games are now subject to variable pricing across 68 regions. The practice was first noticed in November 2025 when a Reddit user discovered that their spouse was charged significantly less for Red Dead Redemption 2 than they were. At the time, the situation was unclear—whether it was a pricing error or a broader industry trend. Now, psprices claims to have confirmed the strategy is being expanded globally. According to their analysis, Sony has been testing different price points for games since November, starting with 50 titles in 30 regions and scaling up to over 150 games in 68 regions. The test includes Sony’s own first-party titles, such as God of War Ragnarök, Spider-Man 2, and Gran Turismo 7. The price differences vary, with some users paying up to 17.6% less than others for the same game. For example, WWE 2K25 is priced at €74.99 for some players but €61.82 for others, a 17.6% discount. Similarly, Warhammer 40,000: Space Marine 2 is available at €69.99 for some and €58.35 for others, a 16.6% reduction. The report highlights that these discounts are part of an A/B test, with users randomly assigned to different price groups. Sony has not confirmed the test’s long-term plans, but the data suggests the company is evaluating how price elasticity affects consumer demand.#sony #psprices #red_dead_redemption_2 #god_of_war_ragnark #spiderman_2
