Shedeur Sanders Sets NFLPA Licensing Record During Browns Rookie Season Shedeur Sanders made history during his rookie season with the Cleveland Browns by earning a record $17.7 million in NFLPA group licensing income, surpassing the previous single-season high set by Tom Brady. The amount, which includes revenue from jersey sales, trading cards, and other licensing deals, was disclosed in the NFL Players Association’s annual report. This figure marks a 170% increase over his father, Deion Sanders, who will earn during the 2026 season as Colorado’s head coach, and is significantly higher than Sanders’ four-year rookie contract, which totals approximately $4.6 million. The licensing income was distributed to Sanders’ LLC, SS2 Legendary LLC, from May 2025 through February 2026. The largest payment, totaling $9.2 million, was made shortly after the 2025 NFL Draft. In total, Sanders’ LLC received 13 payments throughout the season. The surge in earnings was attributed to a fiercely loyal fanbase that has supported Sanders since his days as an All-Big 12 performer at the University of Colorado. This dedicated following helped drive sales of his jerseys and memorabilia, contributing to the record-breaking payout. Fans who purchased Sanders’ home and away jerseys from the previous season will need to repurchase them after he changed his uniform number from No. 12 to No. 2. This shift is expected to further boost his licensing revenue in the coming seasons. The NFLPA royalty marks set by Sanders highlight the growing influence of rookie players in the league’s merchandising landscape. Despite the financial success, Sanders’ NFL journey has been described as “hellish” by his father, Deion Sanders.#cleveland_browns #deion_sanders #shedeur_sanders #nflpa #ss2_legendary_llc
