Twitch is testing a new subscription feature called “Gift ‘Em All” that allows users to purchase subscriptions for every follower watching a stream in a single action. The platform, owned by Amazon, has previously experimented with other forms of gifted subscriptions, such as a feature that let users donate 1,000 subs at once. The latest experiment aims to expand on that concept by enabling users to gift subs to all active followers simultaneously. The “Gift ‘Em All” option works by letting users press a button to send subscriptions to every follower currently viewing a stream. While the feature is described as a “fun way to gift to the folks currently watching,” Twitch notes it is not always available. The platform explains that the tool is “available from time-to-time in a small number of channels and users” as part of ongoing experiments. However, not all eligible viewers may receive a subscription due to technical limitations like lag or latency in processing new followers or users joining and leaving the channel. The feature’s potential for large-scale donations is highlighted by the possibility of users gifting subs to hundreds of thousands of followers if a stream goes viral. A screenshot from Twitch shows a user could gift 200 active followers $998 worth of subs. This raises concerns about the financial impact on both streamers and the platform, as wealthy viewers could make massive contributions. The “Gift ‘Em All” tool follows controversy surrounding Twitch’s earlier 1000 subs feature, which drew criticism from a former manager who claimed the feature was added to “squeeze every penny” from users. Twitch’s Chief Product Officer, Mike Minton, disputed these claims, stating the feature was designed to simplify the process for users who frequently gift in large amounts.#amazon #twitch #mike_minton #gift_em_all #streamers
