Twitch Subscription Gifting: Twitch’s new ‘Gift ’em All’ feature could let users gift subs to entire streams Twitch is testing a new feature that could transform how viewers support streamers on the platform. The tool, dubbed ‘Gift ’em All,’ allows users to gift subscriptions to all viewers simultaneously. Instead of selecting individual recipients, the feature automatically sends subscriptions to every person currently watching a stream and following the channel. While the feature is still in its experimental phase, it has sparked significant interest among Twitch users. Some speculate it could lead to massive donations during live streams, while others are intrigued by how it might handle streams with thousands of viewers. The platform clarified that not every eligible viewer may receive a subscription when the feature is used. Factors like network lag, latency, or viewers joining and leaving the stream at the same time could affect the distribution. One notable aspect of the test is the absence of a strict limit on the number of subscriptions gifted at once. For example, Twitch shared an image showing a user could gift 200 subscriptions for approximately $998. If applied to a stream with thousands of followers, the cost could escalate dramatically. This test follows the introduction of another feature last year that enabled users to gift 1,000 subscriptions at once. That feature sparked debate after a former Twitch manager claimed it was added to “squeeze every penny” from users who frequently donate large sums. Twitch Chief Product Officer Mike Minton refuted the claim, stating the feature was designed to simplify the process for a small group of users who already gifted large numbers of subscriptions. For now, ‘Gift ’em All’ remains an experiment.#twitch #mike_minton #gift_em_all #twitch_chief_product_officer #subscription_gifting
