Publix Launches Three New Brisket Subs and a Sandwich as Part of Flavor Expansion Publix, the Lakeland-based grocer, has unveiled a new line of menu items designed to mark “a new era of flavor,” including three new brisket subs and one brisket sandwich. The additions aim to expand the company’s offerings in the deli section, with a focus on smoked brisket paired with a variety of toppings and sauces. The new products include the Publix Deli Stacked Brisket and Brioche Sandwich, which features a half-pound of smoked brisket drizzled with Sweet & Spicy BBQ sauce on a brioche roll. Two subs highlight the combination of brisket with cheese and vegetables: the Spicy Brisket Sub includes Boar’s Head 3-Pepper Colby Jack cheese, jalapeños, fried onions, and Sweet & Spicy BBQ sauce, while the Brisket, Lettuce, and Tomato Sub emphasizes the BBQ sauce as a central element. The Southern Style Brisket Sub blends smoked brisket with cheddar cheese, dill pickles, fried onions, and the same signature sauce. The development of these items followed extensive product testing panels conducted by Publix to identify the next protein to feature in its lineup. Brisket was selected as a standout option, reflecting consumer preferences and the grocer’s strategy to diversify its menu. The new items join a broader trend of innovation in the grocery sector, where retailers are increasingly focusing on premium ingredients and bold flavor combinations to attract customers. Publix’s recent financial performance underscores the company’s commitment to expanding its product range. In the fourth quarter of 2024, the grocer reported sales of $16 billion, a 2.8% year-over-year increase, with comparable-store sales rising 0.7%. However, the growth was partly influenced by the impact of Hurricane Milton, which boosted sales during the period.#publix #lakeland #boar_s_head #sweet_spicy_bbq_sauce #brisket
